A new IT course for 2022 Digital Media. New doors are opening in the world of media and communication. Cambridge Technicals are A Level equivalent courses that have a more hands on approach to your studies. They are called vocational subjects that allow you to learn new skills, knowledge and understanding in real world situations. They are recognised by many universities and employers as giving you real world experience in the field of Digital Media.

The two year course begins with two core units. The first one being Media products and audiences where you will learn all about Social Media and the types of products that companies want to help promote their businesses. You will also look at the different types of audiences and how Facebook, Instagram, Twitter, Twitch, YouTube, etc. all tailor their content based upon age, gender, interests and many other demographic features.

The second unit is all about planning and the pre-production tasks that have to be done to create a successful Digital Media product. You will study the process of pre-production within the creative media industry. How do you understand and fulfil client requirements while ensuring you are producing a product in a timely and legal way?

In year 13 you will then create a media product that includes print and audio-visual components. This could mean creating Podcasts, vblogging or TV adverts while backing it up with a complete advertising campaign. Understanding key things like shooting material, house styles, editing digital resources (audio and visual). You will also complete a unit on Social Media and the globalisation of Digital Media. How Tweets, Likes, Insta’s can go viral around the world and how they generate income for you and the massive platforms behind them (Facebook, Instagram, Twitter, YouTube, etc.). The final unit is all about creating advertising products or how sound is used in Digital Media. This unit will be something that we can tailor to the type of student taking the course.